Pelle+: the winner is…


Thursday, January 10th, 2013, at 6:30 p.m., at the former Courthouse in Florence, Oliviero Toscani and Consortium’s President, Simone Remi, awarded 2012 competition’s winner: Edoardo Passi.

Born in Milan in 1986, after earning a classical high school diploma, he studied Industrial Design and Communication at ISIA in Faenza.

Edoardo has already experienced the field of communication and design in Milan. Moreover, he’s keen on music, photos and movies.

Allinone (“All-in-one”!) is an executive briefcase designed for versatility and dynamism. It may be “assembled” according to individual needs. The rectangular, external bag opens as a book to reveal the internal accessories, which are attached by elastic straps. The main bag and its accessories may be offered separately; new accessories may be developed for different market segments and types of customers (job categories and social classes). Different types of materials and shades may be used, allowing the user a greater freedom of choice. In this instance, the bag has been designed for a creative clientele, with employment and interests linked to fields such as communications, design, graphic arts, architecture, photography, illustration, etc. In fact, our bag can contain the most basic stationery items, such as paper, pens or pencils, as well as advanced technology objects such as tablets, smartphones or computers.

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